Promoting retail DX with a one-stop solution for advertising, sales promotion, and stores
Fez operates Urumo, one of the largest retail data platforms in Japan, based on our mission of “doing the science of information, products, and sales spaces to create new norms for the retail industry.” Using Urumo to manage and analyze purchase data and shop data, we provide solutions that help retailers and manufacturers increase sales.
Urumo, Japan's largest retail data platform
With changes in consumer behavior and the diversification of customer needs, there is a need for effective measures for increasing the value of the customer experience. There is also an increasing need for the formulation and implementation of business strategies based on data and the ability to validate the effectiveness of those strategies. By forming partnerships with multiple major retailers, Fez is linked to the ID-POS data* of some 100 million IDs, through which we developed and provide the retail data platform Urumo for managing and analyzing purchase data, shop data, buyer policy data, and sales promotion data.
Custom solutions for the retail industry
In addition to ID-POS data, the retail data platform Urumo is also linked to the industry's largest product information database operated by INTAGE Inc., the comprehensive store information database i-Store DB®︎, which includes some 1,200 franchises and roughly 100,000 shops nationwide, and the real behavior data held by unerry Inc. Urumo is a one-stop solution for advertising, sales promotion, and stores that helps retailers and manufacturers increase sales.
retail dx
SOLUTION
Solutions that increase sales for retailers and manufacturers through Urumo, Japan's largest retail data platform.
solution
Urumo Ads
For Manufacturers
Ad solutions that enable effectiveness validation through store visits and purchases as well as optimal targeting design and ad distribution based on enhanced learning.
Solutions for using data to visualize customer (product axis/store axis) out-of-store behavior trends, refine persona understanding, and greatly improve the accuracy of strategies and measures.
Accelerate and simplify ID-POS analysis. Solutions that use common data to streamline negotiations between retail store buyers and manufacturer sales representatives.
Cost-sharing based solutions for reasonably achieving direct sales increases through storefront realization and the visualization and improvement of shops.
