ABOUT US
mission
To Redefine the Norms
of the Retail Industry
The retail industry is an essential part of our everyday lives
—sustained by the passion and dedication.
We believe that our daily lives can be richer, more enjoyable, and more connected.
At Fez, we leverage the power of data and technology to create new norms
—and open the future of retail.
vision
To Drive Sales by Applying Science
to Data, Products, and Stores
In a world where lifestyles and values are diversifying, and information and products overflow,
retailers and manufacturers face a common challenge — marketing that no longer leads to sales.
At Fez, we find purpose in achieving what no one else has: driving true sales growth.
We don’t measure success by current metrics, but by tangible outcomes.
By reimagining the elements most closely tied to sales — data, products, and stores —
and applying the power of data science,
we go beyond fragmented marketing to create measurable impact.
At the heart of this vision is Urumo, our retail data platform.
Through Urumo, we continue to refine our solutions
and contribute to sustainable growth for both our clients and society.
FOUNDER
MESSAGE
Retailtec, born from original experience
Fez Retailtec is a business that embodies my cumulative experiences during my time at P&G and Google.
It is this experience that drives us.
Jumpei Itami,
Director and Founder
Understanding the value of retail during my time at P&G
When I first began working, I proactively visited retail sales spaces.
This gave me an understanding of things like why new products are positioned in certain locations, and how to set optimal pricing. I also gained an understanding of all the work put in by so many people to maintain a retail shop.
Eventually, I was entrusted to conduct negotiations on behalf of headquarters. During my negotiations with various buyers engaged in product procurement, I gained a deep appreciation of the commitment of buyers to work towards satisfying consumer needs, the decision-making processes involved expressing that commitment, and the difficulty of accomplishing this while engaging with so many people and so much information.
During my time working with people in retail from my position as a manufacturer representative, over a period of three-and-a-half years, I reached the conclusion that the essence of consumption lies in retail sales spaces and decision-making.
My time at Google, when I felt the potential of understanding the essence of things through data
After changing jobs and joining Google, I worked in ad sales with a focus on the retail industry and consumer goods manufacturers.
Engaging in the retail industry from a position that differed from my previous experience enabled me to understand the changes that influenced the industry and the issues faced by business managers.Against the backdrop of advancing digitalization and globalization, I came to understand the importance of the retail data that accumulated daily and how that data could be utilized. The retail industry was facing a paradigm shift.
I conceived a framework for using the power of technology and marketing to accurately identify consumer behaviors and a new business model for linking sales spaces and the decision-making of the buyers making purchasing decisions.
CORPORATE PROFILE
-
Company
Name -
FEZ Inc. -
CEO - Yuji Akao, Representative Director
- Established
- December 3, 2015
- Employees
-
145
(as of December 1, 2025) - Business
-
Retail Tech Business
(Business related to digital transformation in the retail industry), etc. - Head Office
-
Branch Office -
14-1 Enyazenkocho, Izumo City, Shimane Prefecture Google map
- Capital
- 100 million yen (As of December 15, 2025)
-
Group
Companies - 5cu Co., Ltd. Storegeek, inc.
MANAGEMENT
Representative Director Yuji Akao
Director COO and CSO Yuji Suzuki
Director (Founder) Jumpei Itami
Outside Director Kazuki Notsu
Auditor Suzuka Suiko
Outside Auditor Keishi Mishima
CORPORATE HISTORY
- 2015.12
- Established Fez Inc. in Shibuya-ku, Tokyo
- 2017.4
- Launch of Retail Tech Business
- 2017.5
- Relocated head office to Minato-ku, Tokyo
- 2018.5
- Relocated head office to Chiyoda-ku, Tokyo
- 2019.5
- Released retail data platform "Urumo"
- 2020.7
- Raised a total of 630 million yen
- 2020.9
- Acquisition of 5cu Co., Ltd. as a subsidiary
- 2021.2
-
Business tie-up with TMI Privacy & Security Consulting Co., Ltd.
Launched "Urumo PrivPro." - 2021.3
-
Launched “Urumo Ads”
Established StoreGeek Co., Ltd., a joint venture with FreakOut Holdings Co., Ltd. - 2021.4
- Launched "Urumo Rounder Platform"
- 2021.9
- Raised a total of 1.15 billion yen
- 2022.5
- Launched "Urumo Shopper"
- 2022.6
- Started cooperation with INTAGE Inc. and various master data
- 2022.7
-
Started collaboration with INTAGE Inc. in the area of store shelf image analysis.
"Urumo", Facebook, Instagram data linkage, start providing analysis solution - 2022.9
- Started a comprehensive business alliance with Kirindo Co., Ltd.
- 2022.11
-
Business tie-up with unerry Co., Ltd.
Launched "Urumo Explorer"
Raised a total of 1.8 billion yen
Business tie-up with Dentsu Promotion Plus Inc. and Sumitomo Corporation - 2023.6
- Established "Izumo Office" in Izumo City, Shimane Prefecture
- 2023.10
-
Formed a capital and business alliance with NTT Docomo Group
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