ABOUT US
mission
Doing the science of information, products,
and sales spaces to create new norms
for the retail industry.
Ads and other information that consumers see.
Products that provide unique and vast benefits.
Sales spaces, both offline (brick-and-mortar) and online (EC).
Combining them all and using data to do the science.
We create new norms that work to improve the retail industry for all,
including consumers, retailers, manufacturers, and dealers.
At Fez, that is our Mission.
vision
Continuous evolution
for growth in retail.
Continuously evolving as a company by constantly improving solutions
linked to our retail data platform Urumo.
We believe that will lead to growth for retail.
That is the Fez Vision.
TOP
MESSAGE
Retailtec, born from original experience
Fez Retailtec is a business that embodies my cumulative experiences during my time at P&G and Google.
It is this experience that drives us.
Jumpei Itami,
Representative Director
and CEO
Understanding the value of retail during my time at P&G
When I first began working, I proactively visited retail sales spaces.
This gave me an understanding of things like why new products are positioned in certain locations, and how to set optimal pricing. I also gained an understanding of all the work put in by so many people to maintain a retail shop.
Eventually, I was entrusted to conduct negotiations on behalf of headquarters. During my negotiations with various buyers engaged in product procurement, I gained a deep appreciation of the commitment of buyers to work towards satisfying consumer needs, the decision-making processes involved expressing that commitment, and the difficulty of accomplishing this while engaging with so many people and so much information.
During my time working with people in retail from my position as a manufacturer representative, over a period of three-and-a-half years, I reached the conclusion that the essence of consumption lies in retail sales spaces and decision-making.
My time at Google, when I felt the potential of understanding the essence of things through data
After changing jobs and joining Google, I worked in ad sales with a focus on the retail industry and consumer goods manufacturers.
Engaging in the retail industry from a position that differed from my previous experience enabled me to understand the changes that influenced the industry and the issues faced by business managers.Against the backdrop of advancing digitalization and globalization, I came to understand the importance of the retail data that accumulated daily and how that data could be utilized. The retail industry was facing a paradigm shift.
I conceived a framework for using the power of technology and marketing to accurately identify consumer behaviors and a new business model for linking sales spaces and the decision-making of the buyers making purchasing decisions.
CORPORATE PROFILE
-
Company
Name -
FEZ Inc. -
CEO -
Jumpei Itami, Representative Director - Established
- December 3, 2015
- Employees
-
119
(as of May 1, 2024) - Business
-
Retail Tech Business
(Business related to digital transformation in the retail industry), etc. - Head Office
-
15 Kanda Konyacho, Chiyoda-ku, Tokyo
Google map Gran First Kanda Konyamachi 3F (reception 6F) -
Branch Office -
14-1 Enyazenkocho, Izumo City, Shimane Prefecture Google map
- Capital
- 100 million yen (as of the end of April 2024)
-
Group
Companies - 5cu Co., Ltd. Storegeek, inc.
MANAGEMENT
Representative Director
and CEO
Jumpei
Itami
Director
and COO
Yuji Akao
Director
and CFO
Yuji Suzuki
Outside Director Kazuki Notsu
Auditor Suzuka Suiko
Outside Auditor
Keishi Mishima
CORPORATE HISTORY
- 2015.12
- Established Fez Inc. in Shibuya-ku, Tokyo
- 2017.4
- Launch of Retail Tech Business
- 2017.5
- Relocated head office to Minato-ku, Tokyo
- 2018.5
- Relocated head office to Chiyoda-ku, Tokyo
- 2019.5
- Released retail data platform "Urumo"
- 2020.7
- Raised a total of 630 million yen
- 2020.9
- Acquisition of 5cu Co., Ltd. as a subsidiary
- 2021.2
-
Business tie-up with TMI Privacy & Security Consulting Co., Ltd.
Launched "Urumo PrivPro." - 2021.3
-
Launched “Urumo Ads”
Established StoreGeek Co., Ltd., a joint venture with FreakOut Holdings Co., Ltd. - 2021.4
- Launched "Urumo Rounder Platform"
- 2021.9
- Raised a total of 1.15 billion yen
- 2022.5
- Launched "Urumo Shopper"
- 2022.6
- Started cooperation with INTAGE Inc. and various master data
- 2022.7
-
Started collaboration with INTAGE Inc. in the area of store shelf image analysis.
"Urumo", Facebook, Instagram data linkage, start providing analysis solution - 2022.9
- Started a comprehensive business alliance with Kirindo Co., Ltd.
- 2022.11
-
Business tie-up with unerry Co., Ltd.
Launched "Urumo Explorer"
Raised a total of 1.8 billion yen
Business tie-up with Dentsu Promotion Plus Inc. and Sumitomo Corporation - 2023.6
- Established "Izumo Office" in Izumo City, Shimane Prefecture
- 2023.10
-
Formed a capital and business alliance with NTT Docomo Group
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